Apple’s emotional “misunderstood” holiday ad that pictures a geeky kid who leaves his family in tears with his short Christmas movie wins an Emmy for most creative ad of 2013. The commercial aired during 2013 holiday season and it was designed for Apple’s new “Airplay” feature that works with Apple TV and other apple devices to stream video through Wi-Fi.
Apple created the “Misunderstood” holiday ad in partnership with long time ad agency partner TBWA\Media Arts LAB. Although, the advertisement was criticized by some for not being product specific but Apple nevertheless did an excellent job striking connection between human emotions with Apple’s technology.
The advertisement starts with a family celebrating White Christmas and having the best time together except teenage boy Johnny who seems busy with his gadgets. Later, Johnny turns on the Apple TV in front of the whole family and stream a video through Airplay that displays the best moments of family. The nicely captured movie moves the family to tears as they realize they “misunderstood” Johnny. Here we leave you with the video of “Misunderstood” ad to see for yourself what made it bag the Emmy gold for Apple.
