Its has been hardly 3 weeks since Apple launched its iPhone 5s along with iPhone 5c in India and its flagship model iPhone 5s has gone out of stock for the second time. Clearly, Apple is finding it difficult to meet the surprisingly overwhelming demand of iPhone 5s in India.
Apple launched its new touch-ID iPhone 5s and colorful iPhone 5c in India on diwali this year and it sold out high end 5s model within 24 hours of its launch in the country. Although first batch of smartly priced iPhone 5c sold out quickly in India its sales doesn’t meet the number of iPhone 5s sales in the country.
Most online retail stores says that 16 GB iPhone 5s is unavailable while some still have few 32 GB and 64 GB model available for purchase. India’s biggest mobile stores like flipkart, the mobilestores, and snapdeal say they have sold out iPhone 5s 16 GB model which is listed at around 53,500 rupees.
Some experts say that not meeting the demand could hert Apple’s reputation in India but as of now Apple is gaining attention with iPhone 5s stocks running out in weeks. Possibly, Apple wasn’t expecting such a huge response for pricey iPhone 5s from India which is considered low cost market.
But with Reliance offering the smartphone free with 2 year contract and several retails offering it on EMI with little money down the luxury Apple iPhone has become affordable for Indian consumer.
The unexpected demand by Indian consumers has put Apple in an awkward situation as it needs to have its iPhone 5s stock for holiday season back home. Black Friday is just around the corner and iPhone 5s would be a hot pick during the holiday season in US and other western country.
On the other hand to sell their stock of slow moving iPhone 5c in India many retailers are offering the smartphone with easy EMI options. iPhone 5c has a price tag of 41,499 rupees and has a metallic body inside colorful plastic coating.
