Samsung, since the launch of its Galaxy series smartphones, has been enjoying the growing popularity and sales figures. One of the main reasons behind the increasing success of the Galaxy flagship smartphones is the display size that has been growing with every new model.
However, the South Korean company has started feeling the heat in the mobile market as other players like LG and HTC have also come up with bigger display flagship device. Samsung, according to new report, has cut down the production of its Samsung Galaxy S5 smartphones for the third quarter of 2014 by whopping 25 per cent. It means, Samsung’s production of Galaxy S5 device, which was 21 million units in the second quarter, will be reduced to somewhere 15 million units in next three months.
This is not all; the company has also reduced the Galaxy S4 supply chain orders from 6 million units to 5 million units sparking speculations of an upcoming battle of Samsung’s Galaxy smartphones and Apple Inc. soon to be released bigger display iPhone 6.
Many in the tech world are of the view that Samsung’s move of bringing down the production of its flagship devices is a forced decision in the wake of Apple bringing iPhone 6 with a 5.5 inch screen.
Apple is rumored to be working on two different iPhones with 4.7 inch screen and 5.5 inch screen. Both the devices are expected to be released this year only, but the 4.7 inch screen smartphone is expected to be a low cost device just like iPhone 5C.
If the Cupertino-based company is really bringing the iPhone 6 with 5.5 inch screen, it is going to bite into the pie Samsung has been enjoying all this while just because of bigger display size of its phones.
Apple has already shown it quite openly during its just concluded WWDC that it is not going to leave any stone unturned in order to remain number one in the mobile market and defeating Samsung in all the aspects of this competition.
The company introduced so many new features in its mobile operating system – iOS 8 – which were earlier available only in Android.
With more focus on HealthKit and HomeKit, Apple has already proved itself far superior than Samsung’s Android, and if the production cut from Samsung is because of the upcoming release of iPhone 6, it’s time for Samsung to come up with an innovative approach to battle it out with Apple.