iPhone 5C was Apple’s attempt to appeal to masses but the high price tag of this funky iPhone failed to attract consumer as expected. Now that plan A didn’t work out as planned apple is ready with a plan B which may cut the price of iPhone 5C by around 5,000.
A leaked mail from a telecom company O2 Germany reveal that the California based electronic giant is planning to launch 8 GB version of iPhone 5C. Another tech portal Engadget posted some leaked pictures of iPhone 5C that make it almost clear that 8 GB model is on the horizon. By cutting the internal memory in half Apple is hoping to appeal more budget conscious consumers who would like to own a piece of Apple.
The plastic coated smartphone was launched last year along with Apple’s another flagship model iPhone 5S which has been a success story for Apple. iPhone 5C was launched in India last year with the price tag of 41,900 for 16 GB model.
But in the market like India where high end Android smartphone go for almost same price point as iPhone 5C the cheap iPhone failed to lure customers. On the other hand pricey iPhone 5S which was launched for 53,500 received an overwhelming response in India since its launch in November.
Prices of both latest iPhones got slashed few times since they first arrived in India but iPhone 5C has never been a hot pick due to its considerably high price.
There were reports that Apple has stopped manufacturing fresh units of iPhone 5C as a result of slow market response. Currently, iPhone 5C is available for around 38,5000 so even if apple will cut the price by 5,000 in 8 GB model it will still cost more than 16 GB Galaxy S4 which is selling for around 30,000.
Apple is trying hard to bring budget models to increase its sale in developing countries like India but so far it hasn’t been successful to provide catchy options. The company labeled iPhone 5C as the fun version of iPhone but most people see it as a second best option to iPhone 5S.
The message is clear Apple sure knows how to make high end flagship model but sadly we can’t say the same about budget model. It will be interesting to see how consumers react to the 8 GB iPhone 5C which would still be a pricey position for many in developing countries.