Gionee has issued an advisory warning for consumers that if they buy Gionee smartphone from e-commerce websites they may not be automatically entitled to warranty on device. The advice comes right after the latest Gionee Elife S5.5 smartphone which is officially launched for 22,999 went on sale at a discounted price of 20,999 at many e-commerce websites.
According to Press Trust of India the Gionee India head Arvind R Vohra raised his concern our discounted online stores while stating that “These e-commerce sites are discounting prices below what other retail stores would sell at. After that if the customer faces any issues post purchase, they turn them away saying it a brand issue. This is hurting our brand.”
The Chinese mobile maker stated that they do not have an official agreement with any on online retailers including biggies like Flipkart and Snapdeal and Amazon India. Although, the company has official tie up with thousands locally based retailer that does offer the Warranty on Gionee devices.
On the other end online majors like Flipkart and Snapdeal have clarified that they sell product by authorized authorized dealers. This simply means that big e-commerce websites are selling products from Gionee authorized local dealers so there should be no Warranty issue in the first place.
Earlier this year another Chinese electronics manufacture also released similar warning about online purchase. Both Gionee Chinese electronic companies sell their product on their official website as well as with local retailer but do not have exclusive online partner. However, Lenovo now own Motorola Mobility that shares exclusive partnership with ecommerce website flipkart.