Google felt the urgency to sacrifice their users privacy to catch up with another social media giant Facebook that has been practicing these policies for quite a while now. Although Facebook doesn’t give an option to hide what you like on their social network Google does allow you to alter your privacy and opt out of ads. Another relief is that all users who are under the age of 18 are excluded from these changes.
The company says that the privacy changes will only apply to the users who have a Google + profile and those use the +1 share button on their Google plus network. Google claims that this shared endorsement will help the users get more out of their social profile but that might not be entirely true.
The churning advertisement pool is forcing social media giants to give more and more of personal information of users but the web giants cannot cross their limits. Facebook found itself in a lawsuit when a user sued the company for not putting up enough information on how the company is using their user’s personal information.
Although, since Google is much more experienced than younger Facebook we expect the search giant to have better plans to educate their users about these changes. And we anticipate a lot of people will be changing their profile pictures and editing content before November 11.